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Amazing EIM Video – Marathon

This is an inspiring video about a man who decided to change his life -- and run the Boston Marathon & raise money to help his niece with Cystic Fibrosis. Only problem: He weighed 270 lbs and couldn't run 10 yards.

It shows how Engage Intrinsic Motivation is about feeling and seeing a WANT and then taking a lot of steps to get there. Inch by inch, change is a PROCESS that takes work!

It's also a great example of how in real life, we experience of blend of Intrinsic and Extrinsic motivators -- they overlap and interlock in this story.

Note: I recommend you read a little about Roger and his niece - the video doesn't tell you clearly that HE DID IT... and SHE IS STILL ALIVE (at least so far!). Roger is still running and raising money for CF, and perhaps his EIM has become a PNG. Here is his website:

- Josh
Amazing EIM Video – Marathon
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